[内容简介] 为什么有的商品能够“一鸣惊人”，而有的却“叫好不叫座”？为什么创业公司往往能比世界500强企业更早采用新兴技术？在品牌营销中，为什么KOC往往比KOL更能带动销量转化？为什么信息可以实现病毒式疯传，而行为却不能？ 现在正是社群经济的时代，但到底什么样的社群才能让流行真正达成，到底该如何做才能让新行为、新思想加速传播到社群的每个角落？如何才能让消费者真正下单购买？ 《宽桥社群》是宾夕法尼亚大学教授、网络动力学专家戴蒙·森托拉的最新著作。这本书充满了令人耳目一新的论点，将简单传播和复杂传播区分开来，并辅以创新的线上实验和有益的社会设计，深入回答了为什么传统的病毒式传播理论并不能解释行为的传播。为加速信息传播而搭建的长桥社群，反而会让传播信息的目的，比如购买行为变得不易达成。而宽桥才是传输社群影响力的隐形通道，它能让新行为、新思想加速传播到社...(展开全部)

A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior ...(展开全部)

A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior ...(展开全部)

《日本古代书法经典:良宽(高僧书法)》是日本古代书法经典（高僧书法）中的一册，收入了古代日本，书法家良宽的作品多幅，这些作品在一定程度上代表着日本古代书法的创作风格及特点，其既不背离中国书法艺术的根本精神，同时又具有日本，书法之特色风貌。《日本古代书法经典:良宽(高僧书法)》印刷精美，较好地再现了原作，不仅可使读者对日本，书法艺术有所了解，同时亦可作为临摹之范本。

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling The Drunkard’s Walk: How Randomness Rules Our Lives , Leonard Mlodino...(展开全部)

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our...(展开全部)

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling The Drunkard’s Walk: How Randomness Rules Our Lives , Leonard Mlodino...(展开全部)

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our...(展开全部)

世界绘本原画展金牌得主、日本绘本奖得主经典力作。 雨过天晴，小蚯蚓宽太郎出发去见朋友。一路上，它遇到凶猛的天敌燕子的威胁，也遇到球潮虫一家的冷嘲热讽⋯⋯但也有那热心的剪刀虫帮它拔掉身上的刺，并鼓励它勇敢地走出草丛，加入到快乐的森林大家庭里去。这是一部用朴素的竹纸型染而成的作品。作者通过这部绘本想要传达的是：“每个生命都是不同的，这才是最有意思的事。”